Assessment Training Reaffirms Trackmaven’s Commitment to Values
Employees at TrackMaven, a three-year-old Washington, D.C.-based startup providing real-time, data-driven content marketing insights to a growing client base, understand this firsthand.
Caitlin Fitzgerald, TrackMaven’s director of sales, said the fledgling startup regularly hosts off-site team-building initiatives, but noted the assessment training was valuable from a number of standpoints and “overexceeded our expectations.”
In particular, Fitzgerald explained how assessment training provided a window into better understanding how to communicate with colleagues who don’t possess the same behavioral makeup.
She noted TrackMaven places employees from different but complementary departments in neighboring workspaces to enhance performance and productivity.
“We’re always focused on building a winning team and culture, so it’s just natural as we grow and bring on new employees to focus on teambuilding and teamwork,” Fitzgerald said.
“It’s helped make dramatic improvements in having employees better excel and understand one another.”
This less traditional on-boarding exercise to get better acquainted with one another paid off immediately, she said.
“It was a fantastic jumping off point for me, whereas I feel like it would have taken us a longer time to get acquainted otherwise,” Fitzgerald said. “But by taking a look at the assessment report, we each had an understanding about how we should communicate with one another. It was really helpful.”
The AHA Moment
But, more than anything, Fitzgerald said, “it’s about creating a workplace experience like no other.”
“Because a lot of our team is young, we’re constantly looking at new ways to incentivize them,” she said. “We’ve quickly realized it’s not money that motivates our employees; it’s being recognized and connected as part of a successful, driven team and achieving something together.”