TTICON 26 logo

Grow the Future

January 15-17, 2026

A conference for the future of assessments
and the future of your business.

The Conference

Join us in the heart of Phoenix for TTICON 2026—where industry leaders in talent, behavior, and leadership development come together to learn, share, and Grow. With two days of inspiring speakers, actionable workshops, networking opportunities, and resources you can use, TTICON is designed to Grow the Future of your business.

Location

Sheraton Phoenix Downtown

340 N 3rd St, Phoenix, AZ

We’ve reserved a block of rooms at our event location—walk downstairs and you’re there!

Investment

Due to the intimate venue, space is limited at this year’s event.

Late

Closes December 29th
$849/Person

Agenda at a Glance

Thursday

Let's Build Your Business Together icon
2:00 PM - MD Meeting

Master Distributor Meeting

This session is an exclusive meeting for our Master Distributors.

Join us to exchange local best practices and explore strategies that strengthen TTI’s global impact. Attendees will gain first-hand insights into the 2026 vision and strategic initiatives, ensuring alignment between local execution and global objectives.

2:00 PM - New Partner

New Partner Welcome Event

This session is an exclusive event for our new TTI Partners.

Build, Scale, Thrive: Real Strategies for TTI Business Growth

Looking to scale your business in partnership with TTI?

Join us for a New Partner Welcome Event where top TTI Partners and seasoned professionals will share real business building strategies, answer questions about pricing, positioning, scaling, and market entry, and help you identify clear next steps through collaboration. Key TTI leaders will also join to share their perspective and role in supporting Partner success.

Throughout this session, you will:

    • Learn how successful Partners apply TTI tools in hiring, coaching, team building, and leadership
    • Discover real-life service models, pricing strategies, and use-case positioning
    • Meet the team behind the brand, accessing the full ecosystem of support
    • Connect directly with other new Partners and experienced mentors
    • Leave with ideas, clarity, and confidence to grow

Friday

The Future of Assessments. Experience groundbreaking insights from six expert speakers to help you stay ahead of the curve, navigate the changing workforce using assessments, understand what AI means for our industry, and more.

Welcome - 8:30 AM
9:00 AM - Keynote
Lee Benson

Leading for Value

Most leadership advice sounds good in theory, but fails to move the needle in practice. Leading for Value is different. It’s a practical, proven approach that helps leaders align their teams, focus on what matters most, and create material, emotional, and cultural value at every level of the organization.

In this session, participants will learn how to cut through complexity and lead with clarity. They’ll walk away with a simple framework to drive alignment, accountability, and results, starting immediately.
After this session, you will walk away with:

  • A practical framework for aligning teams to focus on what matters most
  • Tools to create value across material, emotional, and connectedness dimensions
  • A leadership mindset that can be applied immediately to accelerate results and drive sustainable growth
Morning Break - 10:15 AM
10:45 AM - Speaker I
Dr. Ron Bonnstetter

See Your Brain, Train Your Mind, Change Your Life

What if you could see how your brain reacts to stress—and actually rewire it to respond better? In this groundbreaking session, Dr. Ron Bonnstetter introduces a new frontier in coaching and personal development: Mindset Management Training, powered by EEG brain imaging and cognitive-behavioral science.

Drawing on decades of research and the latest innovations from the MindScience Center, Dr. Bonnstetter reveals how leaders and professionals can increase awareness, reduce mental ā€œdrag,ā€ and create lasting behavioral change—starting in the brain. More than a concept, this is a practice—customized, measurable, and designed for real-time transformation. Discover how neuroscience can unlock peak performance, enhance resilience, and quite literally change your life.

After this session, you will be able to:

  • Understand how brain imaging reveals your cognitive patterns and emotional triggers.
  • Apply science-based techniques to reframe stress and improve mental agility.
  • Explore how personalized neural training can lead to sustainable performance and growth.
11:15 AM - Speaker II
Trevor O’Sullivan

Grow the Experience: How Next-Gen Reports Elevate Insight & Action

The latest updates to the EQ and Leadership Reports aren’t just about better design—they’re about making it easier to have the right conversations with clients and teams. In this session, Trevor O’Sullivan will walk through the key changes to the reports and share the thinking behind them. You’ll see how these tools have been shaped to support more focused, practical conversations about leadership, emotional intelligence, and performance.

Rather than big promises or abstract models, this session will offer real-world examples and ideas you can apply straight away—whether you’re coaching an executive, designing a training session, or supporting team development.

After this session, you will be able to:

  • Understand the intent and structure behind the new report updates.
  • Integrate report insights in practical ways that support growth.
  • Position these reports as part of real, outcome-focused development solutions.

As Master Distributor for Australia and New Zealand, Trevor is known for his practical, no-nonsense approach. He simplifies complexity, builds solutions that work, and supports real-world applications. With over 20 years of working with TTI products, he contributes to product development and training and has supported thousands of professionals across Australia, New Zealand, and beyond to apply TTI tools.

Awards - 12:00 PM
Lunch - 12:30 PM
2:00 PM - Keynote

Corwin Smith

Stop Competing. Start Differentiating.

How to Escape the Commodity Trap and Command Premium Value in the Market

Are you tired of swimming in an ocean of sameness, where price becomes the loudest voice and the client sees you as just another option?

In this high-impact session, strategic growth advisor Corwin Smith delivers a bold call to action: stop playing the comparison game and start architecting true differentiation.

Through practical frameworks, hard-won stories, and a dash of irreverence, you’ll learn:

  • Why most positioning efforts fail—and how to make sure yours doesn’t.
  • How to translate assessments into uncommon offers that command attention and premiums.
  • The 3 levers of differentiation that can’t be copied or undercut.
  • How to escape the “vendor” box and step into a “strategic partner” identity.
  • What it really means to own a ā€œcategory of oneā€ in your market.

This isn’t just theory—it’s a competitive edge rooted in ethical growth and delivering undeniable value. You’ll leave this session not just inspired but equipped to reshape your offer, your story, and your standing in the marketplace.

2:45 PM - TTI Updates

Grow the Future

Discover what’s new and upcoming at TTI including updates about our products and platforms.

Afternoon Break - 3:30 PM
4:00 PM - Speaker IV
Frank Scheelen

From Insight to Impact: Driving Business with AI Intelligence

What if the future of business growth wasn’t about collecting more data—but making better decisions with the insight you already have? In this visionary session, global leadership expert and entrepreneur Frank M. Scheelen explores how AI-powered tools can revolutionize the way you interpret assessments and drive results.

Drawing from decades of experience in performance diagnostics and organizational excellence, Frank shares how intelligent technology can accelerate clarity, elevate client conversations, and unlock actionable strategies—without losing the human touch. Whether you’re a seasoned advisor or scaling your practice, this session will help you embrace the future of insight delivery and turn complex data into lasting business impact.

After this session, you will be able to:

  • Understand how AI can enhance assessment debriefs and deepen insight.
  • Use intelligent feedback tools to create faster, clearer client breakthroughs.
  • Connect data to action and elevate your role as a strategic advisor.
4:45 PM - TTI Speaker

Closing Remarks

Dinner - 6:00 PM

Saturday

The Future of Your Business. A day of dynamic sessions featuring real-world application, innovative approaches, and practical resources that will give you a competitive advantage. Choose your breakouts and leave with growth strategies that work—for you and your clients.

8:30 AM - Breakout I
Track: Stories of Transition: Staying Relevant in a Changing Market

Adam & Amber Wong

Built to Shift: Staying Nimble, Relevant, and Scalable in a Changing Market

As Marshall Goldsmith said, ā€œWhat got you here won’t get you there.ā€ In the midst of a bold business pivot, Adam and Amber Wong are living that statement while actively reimagining leadership development. This session offers a rare, real-time look at what it takes to evolve your business during a transitional period.

Key Takeaways:

After this session, you will be able to:

  • Evolve your business model without losing momentum through delivery, audience, and operations.
  • Deploy real-world tools and strategies to deliver faster, scalable delivery.
  • Utilize flexibility, planning, and purpose when business—and life—gets messy.
8:30 AM - Breakout I

Track: Stories of Transition: Staying Relevant in a Changing Market

Marcus Straub

Turning Reports into Functional Tools: The Art of Assessment-Based Transformation

Too many coaches simply run assessments and hand over reports. Turn them into living, functional tools that spark meaningful change in this dynamic and energizing session.

Marcus Straub unpacks how to transform static data into sustainable results. From individual breakthroughs to full-scale cultural shifts, he brings real-world stories to the stage, including a compelling live case study that demonstrates the ripple effect of assessment integration done right.

Key Takeaways:

After this session, you will be able to:

  • Reimagine the role of assessments as interactive, high-impact coaching tools.
  • Gain strategies to increase buy-in, retention, and lasting transformation that delivers value beyond the report.
  • Learn how to build trust and rapport by speaking your client’s language, not just reading their results.
First Break - 9:20 AM
9:40 AM - Breakout II

Track: Advanced Application: Uniquely Applying Assessments in the Workplace

Marili Desrochers

Offering the Multi-Science Experience and Working Beyond Reports

If you’re not taking a multi-science approach in your coaching, you’re missing out on a huge opportunity to increase impact and engagement with your clients.

Marili B. Desrochers will provide concrete examples of how to introduce the Five Sciences to clients, from recruitment to compensation programs and leadership coaching. Learn how to work differently with TTI’s assessments, including custom dashboards and a fresh approach.

After this session, you will:

  • Have concrete ideas on how to work with the data of TTI’s Five Sciences.
  • Learn how to demonstrate the impact of assessments beyond reading the PDF.
  • Create real value for your client through stronger coaching and supporting data.
9:40 AM - Breakout II
Track: Growing Your Business: Sales & Marketing Leveraging Assessments

Lauren Bailey

5 Million Dollar Sales Secrets

What if you could get better results with less effort? The brutal truth is most of us aren’t filling our funnel as efficiently as we could be, meaning we aren’t getting enough opportunities to do what we do best—coach! If you could double your at-bats, how would your business transform?

Lauren Bailey (“LB” to friends) has been teaching and leading sales teams around the world for over 30 years, and she’ll share exactly what differentiates the best from the rest. Learn five simple yet transformational skills that are incredibly easy to apply and lead to enormous results!

You’ll take away methods to:

  • Focus your efforts on the accounts guaranteed to be worth more
  • Hijack your prospects’ brains so they actually stay on the phone and talk to you
  • Keep customers from going dark
  • Score five more conversations a week with zero extra effort
  • Learn why your value proposition may actually be repelling prospects

Participants will leave with messaging samples and their very own outbound call intro guaranteed to double sales at-bats!

Second Break - 10:30 AM
10:45 AM - Breakout III

Track: Growing Your Business: Sales & Marketing Leveraging Assessments

Julie Younkin

The Power of Positioning: How to Leverage Assessments as a Cultural Strategy

Assessments don’t just reveal culture—they make it. Discover how to boost sales and create a lasting impact with your clients by revealing how to use assessments as a culture-defining strategy.

In this strategic breakout, you’ll discover how to elevate your consulting services by aligning assessments with your client’s strategic goals, marketing their credibility, and embedding their value deep into the organization, driving culture and business growth.

Through this interactive and actionable session, you’ll learn how to:

  • Elevate your consulting services by marketing credibility that resonates with
  • clients.
  • Increase the shelf life of every assessment by embedding value into your
  • client’s culture.
  • Position assessments as transactional tools into essential strategies for organizations wanting to build a collaborative culture.
10:45 AM - Breakout III
Track: Advanced Application: Uniquely Applying Assessments in the Workplace to Drive Long-Lasting Impact

Lori Moffatt

Making It Stick: The Real Power Behind TriMetrix HD and EQ

After 25 years of leveraging TTI tools, we have discovered that the greatest impact doesn’t come from the assessments themselves—but from how strategically and consistently they’re applied. This session is designed for VAAs who want to move beyond transactional use and deepen their ability to embed assessments into leadership, culture, and business strategies. We’ll explore advanced applications of TriMetrix HD and EQ to drive better leadership, stronger cultures, and measurable results. From integrating assessments into performance conversations and succession planning, to aligning leadership teams and embedding the language into everyday culture—we’ll share what truly creates long-lasting organizational value. Whether you’re facilitating change, building development plans, or coaching executive teams, this session offers real-world insights and approaches to help you amplify your impact as a trusted advisor.

After this session, you will:

  • Apply TriMetrix HD and EQ more strategically in key business areas.
  • Embed assessments into everyday culture and leadership.
  • Amplify your impact as a trusted advisor using real-world practices.
Transition to Ballroom - 11:35 AM
Wrap-up - 11:50 AM
Lunch - 12:30 PM

Speakers

Lee Benson

Lee Benson

Lee Benson is the CEO of Execute to Win and a lifelong believer in value creation through leadership. Hover to read more…

Dr. Ron Bonnstetter

Dr. Ron Bonnstetter

Ron Bonnstetter, Ph.D., is the Senior Vice President of Research & Product Development for TTI Success Insights. Hover to read more…

Trevor O’Sullivan

Trevor O’Sullivan

As Master Distributer for Australia and New Zealand, Trevor is known for his practical, no-nonsense approach. Hover to read more…

Julie Younkin

Julie Younkin

Julie Younkin is an experienced business consultant and facilitator focusing on leadership development. Hover to read more…

Frank M. Scheelen

Frank M. Scheelen

Frank M. Scheelen is a successful entrepreneur, multi-award-winning keynote speaker,Ā  Hover to read more…

Marcus Straub

Marcus Straub

Marcus Straub is the Founder of LIG Coaching & Consulting and 2011 International Coach of the Year. Hover to read more…

Lauren Bailey

Lauren Bailey

Lauren Bailey is the Founder of four successful performance-improvement brands: Factor 8, The Sales Bar, #GirlsClub, and Legacy. Hover to read more…

Adam & Amber Wong

Adam & Amber Wong

Adam and Amber Wong are the founders of Rockstar Workforce. Hover to read more…

Lori Moffatt

Lori Moffatt

Lori Moffatt is the Managing Director of Leadership and Culture Advisory Services at Waterstone Human Capital. Hover to read more…

Corwin Smith

Corwin Smith

Corwin Smith is a business owner, growth consultant, and category designer who helps small and mid-market companies break out of the comparison trap and become the only choice that makes sense. Hover to read more…

Marili B. Desrochers

Marili B. Desrochers

Marili B. Desrochers is the regional TTI Master Distributor in the French-Canadian market. Hover to read more…

Register!

Join us at TTICON 2026, and let’s Grow the Future, together.