Wine and Spirits Distributor Credits Office-wide Display of Behavioral Profiles to Turnaround

The Situation
The Solution
A longtime collaborator with the company’s executive team,Whit Mitchell was approached by management in summer 2014 to conduct assessment training and job benchmarking to enhance company culture and determine better overall job fit.
Mitchell, founder and CEO of Hanover, New Hampshire-based Working InSync International, worked closely with Price Associates President and CEO Ron Price to sketch out dynamic communication and assessment training exercises and benchmarked the roles of the two newly promoted company executives.
The process, which included four, two-day on-site visits over the course of 12 months, included TriMetrix® HD assessment training, where the two executives would better understand the value they brought to the team and any limitations they may face (DISC/behaviors), as well as discover their inherent driving forces (motivators).
In addition, Mitchell utilized his unique inner circle-coaching program to engage everyone on the workplace teams, which are based in Arkansas and Cincinnati.
Mike, the newly promoted vice president, said the results were immediate.
- He said communication improved exponentially, and there are now more open and direct lines of communication to management where there may not have been previously.
“Keeping everyone abreast of what’s going on within an organizational is critical to its success,” Mike said. “It’s a culmination of a lot of things, but learning more about people’s traits and characteristics helps us become more successful as a team.”
Eventually, 13 other company leaders also completed the TriMetrix HD assessment and received a comprehensive breakdown of their behavioral. They then received one-on-one coaching with Mitchell for 30 minutes at a time, which took place every month throughout the program.
Mitchell said Mike quickly picked up on the intricacies behind the science-based assessments and was able to effectively communicate his and his colleagues’ results with the entire organization as a means to better understand others.
“So, now our employees know if you’re interacting with a high D, don’t beat around the bush. If you’re talking to a high I, you’ll want to spend some time talking to each other,” Mike said. “This process has worked well and it’s helped. We’re definitely gelling better as a team than we have in the past.”
The Results
- Increased engagement with current buyers
- Increased retail performance sales and growth
- Reduced conflict with clients in everyday business dealings
What’s Next?
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